Gecko Studio: Google Partner Agency for Ads (Adwords)
Our Google Ads agency is a Google Partner, which means that we have the support of a team of professional experts certified by Google. As an experienced SEM agency, we help you build high-performance Google Adwords campaign strategies.
As a Google Partner agency we have the support of the Google team who provide us with the latest updates, review all our Adwords search engine accounts and offer real time assistance. Other advantages we have as a Google Partner agency are access to BETA testing, ongoing training and dynamic campaign data. All these advantages allow us to offer our clients superior PPC service management.
Our process
Our strategies are always customized to align with your business objectives.
Keyword research
Campaign creation
Monitoring and optimization
What is Search Engine Marketing or SEM?
Search Engine Marketing or SEM is one of the most popular ways to get traffic to your website. This tool is designed to help companies increase their visibility and boost online sales. It is a form of advertising through search engines such as Google. These search engines offer the possibility of displaying advertisements to users when they search for information online. The ads are paid, which means that the advertiser has to pay a fee for each click they receive.
Why is it important to manage Google Ads campaigns correctly?
An increasing number of users are researching and buying online, and most of these buyers find a website by making a query on a search engine such as Google. Consumers arrive at exactly the right time and unlike other types of digital advertising, PPC advertising is not intrusive.
With search engine marketing, advertisers only pay for impressions that convert into visits, which makes the company spend its budget efficiently. In SEM the results are immediate, it can be said that it is the fastest way to attract traffic to a website.
Advantages of Google Ads campaigns
Google Ads campaigns are a great way to reach your target audience and increase your online visibility. Here are some of the main advantages of using this type of advertising campaign:
Reaching a specific audience
Reach a specific audience: With Google Ads, you can reach people who are looking for products or services similar to the ones you offer. In addition, you can segment your audience by age, gender, location, interests and more to make sure your ad reaches the right people.
Control your budget
With Google Ads, you only pay when someone clicks on your ad, allowing you to control your budget and maximize your results. In addition, you can set a daily spending limit to avoid surprises on your bills.
Measuring your results
Google Ads provides you with detailed reports on how your campaigns are performing, allowing you to measure the performance of your ads and make changes to improve your results.
Large Reach
Google is the most used search engine worldwide, which means that your ad could reach millions of people around the world.
Promotion of local services
Approximately 30% of searches are local, plumbers, locksmiths, hairdressers… Appearing in the first search results makes the difference between a customer choosing them or a competitor.
Google offers local service ads to businesses to rank at the top of search results. Unlike paid search, in this case advertisers pay for lead generation rather than clicks. This counts as phone calls, messages or bookings made through the advertisement.
How does SEM work?
Using complicated algorithms, search engines ensure that the most relevant results are returned for each search, including location and as much information as possible.
In paid advertising, the ads appear in the first positions at the top and on the sides of the search results in order to obtain greater visibility than the organic results.
PPC in Google Ads campaigns
On the Google search network, advertisers bid the maximum amount they are willing to pay per click and Google determines which ads will be displayed by the following process:
- It multiplies the maximum bid by a quality score, based on the page’s relevance to the keywords used, its CTR, past ad performance and overall page performance.
- Only pages that achieve a good score will be considered for display in the SERP.
- Finally, Google decides the order of publication of the ads based on the score obtained. The ad with the highest score will occupy the number 1 position.
That said, with quality as the primary scoring factor, the highest bidder need not be the winner.
Local services advertisements
Local service companies should sign up for the Local Ads service and determine a weekly budget for their ads.
Unlike PPC campaigns, local advertisers pay per contact, which can be a phone call or a message. The cost per contact may vary depending on the location and type of service. In this case, there is no bidding and Google determines which ads to serve based on the following factors:
- Proximity to the search engine location
- Business hours
- Number of reviews and their ratings
- Responsiveness to inquiries
- Complaints about the business
SEO vs. SEM
The major difference between search engine optimization (SEO) and SEM is that SEO is based on the optimization of organic content without making any payment to improve the visibility of the site.
Optimizing a website through an SEO strategy involves one part, keywords, backlinks, social media marketing, etc. Without a good strategy for SEO positioning SEM will end up costing much more money. This is due to the important role that quality plays in the CPC.
What is the price of the Google Ads service?
From 300 to 999 €
of monthly investmentInitial setup 180 €
(up to 2 campaigns per domain)
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Objective Analysis
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Basic configuration
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Campaign optimization
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Follow-up and recommendations
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Automatic Bonus Application
From 1000 to 2499 €
of monthly investmentInitial Setup 270 €
(up to 8 campaigns per domain)
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Included in the 1st plan
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Conversion monitoring
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Keyword search
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Optimization of 1 landing
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Joint monitoring with Google Ads
Ads Advanced
From 2500 €
of monthly investment*Initial setup 360 €
(up to 12 campaigns per domain)
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Included in the 1st plan
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Conversion monitoring
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Keyword search
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Optimization 2 landing
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Review with Google Customer Solutions
Thanks to our membership in Google Partners, bonuses of up to 400 euros of investment are automatically applied to all accounts under our supervision.
Do you have a Google Ads project in mind?
The Gecko Studio team is here to help!
Why choose us for your SEM campaigns?
As a digital marketing agency we offer a complete service:
- Competitive prices: Quotations adapted to each type of customer.
- Transparency: Everything is part of your company, you will have at your disposal campaigns, designs and reports whenever you need them.
- Quality traffic: We optimize each of your campaigns to obtain maximum results.
- Customized reports:You will always have complete reports on your PPC campaigns available.
- Languages:We carry out campaigns in Spanish, English, Italian, German, French and Italian.
- Tools:We have at our disposal the best digital marketing tools on the market to help you create your campaigns.
Frequently asked questions for Ads campaigns
We cover the whole journey of your customers through the sales funnel: Search, Shopping, Display, Retargeting, Dynamic Product Ads, Videos, Carousel, Collections, Stories…
Yes, a monthly advertising investment of 300 euros or the possibility of reaching that figure within a certain period of time. Keep in mind that we need a minimum budget to adjust the campaigns correctly.
The landing pages are part of your website and, unless you have contracted our maintenance service, any modifications or improvements are your responsibility. Analytics tracking is included in the SEM package so we provide everything you need for the performance of your Ads campaigns.
The average launch takes between 1 and 2 weeks, depending on whether you already have an Ads account or have to create one from scratch.
