
What are Social Networks?
Social networking is a computer technology that facilitates the exchange of information, ideas and thoughts through virtual communities. Social networks are based on the Internet and offer users a form of instant communication of messages and content.
The content of social networks typically includes personal information, documents and multimedia content such as photos or videos. Users access the networks via smart devices with an internet connection or through web applications.
Number of social network users
Currently, social networks are the most massive means of communication and relationship for people and companies, such is their massiveness that in 2021 there will be 4.2 billion active users. This number represents more than 50% of the global population, and a large part of its growth is still to come, since many developing societies do not have the necessary technology to access it.
Social media marketing
Social media marketing is defined as the process of promoting and communicating the company to potential customers through the main social media platforms. Within social media marketing we can distinguish between corporate social media management and social media advertising.
Corporate social network management
It consists of the creation, publication and promotion of content and images in the main social media channels. The objective is to reach the company’s target audience and generate trust (engagement) through the publication of attractive infographic content.
Advertising on Social Networks
It is to make advertisements on social networks to direct traffic to an external destination of these, such as a website or e-commerce.
We recommend hiring the services of an agency specialized in social networks for your company.