What is Top of the Funnel or TOFU?
TOFU refers to the top of the funnel, which hosts the initial process of the sales funnel in which you seek to reach the maximum number of potential customers.
Top of the Funnel marketing hosts the lead generation activities and campaigns. These activities include content marketing actions such as social networks, blog posts, Search Engine Optimization (SEO), paid advertising, whitepapers…
Importance of the TOFU or Top of the Funnel
The top of the sales funnel serves to build awareness of your product or service, educate prospects and cultivate brand interest. Measuring the inbound channels at the top of the funnel helps you understand your marketing landscape.
TOFU content types
In the Top of the Funnel, it focuses on creating interest in consumers, it serves to demonstrate the usefulness of your company, for this you can use the following types of content:
Blog entries
Social Media
Publish content and images on your social networks, find out which channels your buyers follow the most and direct your resources to them. The main thing here is to maintain a frequency of publications and that they are of quality. A good image on social networks will move your audience through the sales funnel.
Infographics
Offer infographics to your users to solve any problem or question that arises, information is always better taken visually. Use your logo and brand image in your infographics.
Ebooks
E-books are usually stored in PDF format and can be read through apps. Share in-depth knowledge and valuable information that may be of interest to your potential customers. Remember that content is to attract customers not to sell.
