SEO Consultant: What is an SEO Consultant, What are their Roles and Why Hire One?

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Transform your digital presence with an SEO Consultant

In the digital era, it is no longer enough just to have an online presence through a website, social networks or a platform that showcases your product or service. As a result of increasing competition and this massive digitization, it is becoming more difficult to stand out every day. In places like Ibiza, a highly competitive market, especially in high season, achieving visibility and standing out, particularly in the tourism sector, is essential. This is where the role of the SEO consultant becomes especially relevant. At Gecko Studio, we can put our team at your disposal, here we tell you what we can do for you

How an SEO consultant works to improve your online presence

These are the steps within our SEO consulting:

SEO Consultant: What is an SEO Consultant, What are their Roles and Why Hire One? 1

Audit and analysis

We perform a complete audit of your website to identify areas of improvement and opportunities. This analysis includes review of site structure, content, internal and external links, and technical factors that may be affecting your search engine rankings.

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Strategy and recommendations

With the data obtained we elaborate a customized strategy and provide you with detailed recommendations. This includes On-Page and Off-Page optimization. Depending on the agreement, we can implement them ourselves or guide you to do it yourself.

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Monitoring and adjustments

Once the optimizations are implemented, we monitor the performance of the website, ensuring that your online presence remains strong and competitive.







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What is a SEO consultant?

If you still don’t know what this professional does, let’s start at the beginning. An SEO consultant is a specialist who is dedicated to making improvements and changes to a website to optimize it for search engines, with the goal of ranking higher, especially on Google, the most used search engine.

Not only does he or she have an in-depth understanding of the algorithms, keeping up to date with each new update, but also recognizes the fundamental importance of user experience. For it is what these algorithms prioritize, and that is why the SEO consultant can make significant improvements to their clients’ websites. By establishing different actions, and understanding the difference between SEO and SEM strategies.

The combination of these implementations and your ability to generate relevant content fosters a positive user experience. This increases the number of potential customers, traffic to the website and brand recognition.

 

What tasks does a SEO consultant perform?

  1. SEO Audit: an SEO specialist reviews your website to identify the obstacles that hinder its positioning, understands your market and competition, and with this, creates a customized SEO plan to improve your online presence and make your business stand out.

  2. Keyword research: identifying and selecting specific search terms is essential to increase online visibility. This specialist integrates these keywords into the site content and Google My Business, with local SEO optimizations, attracting quality and relevant traffic to the business.

  3. On-page optimization: improving the usability and on-page SEO performance of the site through the correction of broken links, image optimization and proper structuring of headers is another key competence of this professional. These adjustments are vital for an optimal user experience.

  4. Web structuring: the expert ensures intuitive navigation by developing a logical and coherent internal structure that facilitates crawling by search engines and significantly improves the browsing experience.

  5. Content creation and SEO copywriting: beyond incorporating relevant terms, this specialist focuses on writing texts that really add value to the user. Encouraging interaction and boosting conversions. Adapting the tone of voice to align with the brand is fundamental.

  6. Linkbuilding strategy: building links from authority sites and analyzing competitor backlinks are tasks that this expert carries out to increase the credibility and authority of the website, key components for positioning. As well as submitting the website to directories and Google My Business.

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7. Competitor monitoring: this analysis allows the SEO specialist to discover areas of opportunity and advantage, ensuring that the website maintains competitive performance in its sector.

8.Analytics and measurement: Tracking traffic and other relevant metrics enables precise adjustments in SEO strategy, improving important indicators such as bounce rate and conversion. Something that this professional follows on a daily basis, even more so in eCommerce with the importance of reducing the abandonment rate in shopping carts.

9. Reporting: through detailed reports, the expert communicates the progress and results of the strategies implemented, facilitating the understanding and planning of future actions.

10. Solving problems: Solving technical problems that impact SEO is fundamental to keep the website in optimal conditions for indexing and ranking.

11. Penalty resolution: in the face of constant changes in algorithms, the SEO professional is equipped to assist companies in overcoming Google penalties, especially those related to negative SEO tactics.

12. Discovery of new market niches: exploring and positioning in specific niches allows the specialist to differentiate the business in the market, capturing the attention of particular segments of the public.

What are the requirements for an SEO consultant?

The foundation of a reputable SEO consultant is his proven experience. This means that they know how to adapt to the constant changes in search engines and have a track record of success. Improving the visibility of websites, increasing the number of visitors and getting more people to take valuable actions, such as buying or subscribing.

Having a knack for numbers and good analytical skills is critical. A competent SEO consultant uses tools such as Google Analytics to understand a website’s performance and determine how improvements can be made. The key lies not only in collecting data, but in interpreting it properly to implement effective changes.

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Communicating well is another important point. An SEO professional must be able to explain their strategies and results clearly, so that everyone, even those without technical knowledge, can understand. Part of this is being honest about what can be achieved and not making impossible promises, such as guaranteeing the top spot in Google overnight.

One crucial aspect is to understand that SEO doesn’t work alone. It must fit into a larger digital marketing plan that includes everything from content to paid ADS to social media. This ensures that all online efforts are moving in the same direction.

For clients, the most important thing is to see improvements and concrete results, not necessarily to understand every technical detail of SEO. That’s why it’s vital to choose a professional who focuses on realistic goals and long-term results, not just on getting a high position in Google quickly.

In addition, a good consultant is able to interpret any programming code in HTML or CSS and thus be able to build a website from scratch. You should also be familiar with PHP if you work with WordPress, know how to combine SEO and SEM and should understand the backend of any website, from servers to DNS.

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Why should I hire you?

Let’s get to the point, here we explain in a clear and simple way why you should consider this service:

  • To be seen: Today, visibility is everything. An SEO specialist helps you appear in the top search results, which means more people finding your website when they search for what you offer.

     

  • To attract the right audience: It’s not just about attracting more visits, but the right visits. SEO allows you to reach those who are already looking for products or services like yours, increasing the chances of sales.

     

  • To compete: Your competitors are probably already investing in SEO. To stay competitive and ensure you compete on equal terms, you need a specialist who understands how to outperform them in search rankings.

     

  • To build trust: Websites that appear at the top of search results tend to be seen as more trustworthy and credible. Improving your ranking can increase trust in your brand.

     

  • To improve user experience: An SEO expert not only improves your position in search results but also helps make your website easier to use and navigate, enhancing the experience for your visitors.

     

  • Because it is cost-effective: Unlike paid ads, SEO is a long-term strategy that offers a more sustainable return on investment. The effects of SEO accumulate over time, providing lasting benefits. This doesn’t mean that ads aren’t effective or that one strategy is better than the other; they are simply different. They can benefit each other, as long as they are correctly implemented.

Gecko Studio: SEO consultants at your service

Optimizing your website for search engines is essential, but it can be a complex task if you try to do it alone, especially without previous experience. Mistakes can cost you not only time, but also growth opportunities, and even a penalty.

At Gecko Studio we know that every business is unique, that’s why we offer customized SEO services, managed by consultants with years of proven experience. We work closely with you, maintaining a direct and transparent communication. Month after month, we share with you the actions taken, the progress and the next steps, ensuring that you are always aware and satisfied with our strategy.

From the beginning, we implement proven tactics, build on success stories and learnings accumulated over more than 6 years of experience to bring you the best results. We serve a variety of industries, designing tailor-made plans that fit the specific needs of each client, regardless of the size of their business.

The options? Ignoring SEO is definitely not one of them. You can try to do it on your own or trust our expert team to handle it. Delegating your SEO to us means leveraging years of specialized knowledge to boost your online presence.

Contact us today and let’s start charting the path to your company’s digital success.

What does our SEO consulting service consist of?

At Gecko Studio, we analyze your company, your customers, their searches and your competition. We provide you with clear and practical recommendations to optimize your online presence and improve your search engine rankings.

One-time fee per session

120
  • One hour session

Do you need an SEO consultant to help you gain viability on Google?

The Gecko Studio team is here to help!

Frequently asked questions about our service

SEO, or search engine optimization, is the process of improving your website’s visibility in the organic search results of Google and other search engines. It is important because it increases qualified traffic to your website, which can lead to more leads and sales.

It is a long-term strategy. Generally, you can start to see results within a few months, but significant results are usually seen within 6 to 12 months, depending on the competition and the current state of your website.

While SEO (Search Engine Optimization) focuses on getting organic traffic by optimizing your website, while SEM (Search Engine Marketing) includes paid strategies, such as advertising on Google Ads, to get traffic through paid ads.

At Gecko Studio we use several tools to analyze and improve our clients’ projects. Some of them are Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, among others.

¿Quieres optimizar tu sitio web?

Nosotros te guiamos

¿Tienes alguna duda?

 

En Gecko Studio, te proporcionamos un análisis completo y recomendaciones para mejorar tu presencia en línea. Nuestro objetivo es ayudarte a destacar en los motores de búsqueda y atraer más visitantes a tu sitio web. Déjanos tus datos y te ofreceremos un plan personalizado adaptado a tus necesidades.

PROTECCIÓN DE DATOS:
De conformidad con las normativas de protección de datos, le facilitamos la siguiente información del tratamiento:
Responsable: DIGITEC IBIZA INFORMATICA, S.L.
Fines del tratamiento: mantener una relación comercial y enviar comunicaciones de productos o servicios
Derechos que le asisten: acceso, rectificación, portabilidad, supresión, limitación y oposición
Más información del tratamiento en la Política de privacidad

¿Quieres contratar algunos de nuestros planes?

Tú eliges, Tú decides

¿Tienes alguna duda?

 

En Gecko Studio te asesoramos sobre el plan más adecuado para tu empresa en función de tu mercado.

PROTECCIÓN DE DATOS:
De conformidad con las normativas de protección de datos, le facilitamos la siguiente información del tratamiento:
Responsable: DIGITEC IBIZA INFORMATICA, S.L.
Fines del tratamiento: mantener una relación comercial y enviar comunicaciones de productos o servicios
Derechos que le asisten: acceso, rectificación, portabilidad, supresión, limitación y oposición
Más información del tratamiento en la Política de privacidad

¿Quieres contratar alguno de nuestros planes?

Tú eliges, Tú decides

¿Tienes alguna duda?


En Gecko Studio te asesoramos sobre el plan más adecuado para tu empresa en función de tu mercado.

PROTECCIÓN DE DATOS:
De conformidad con las normativas de protección de datos, le facilitamos la siguiente información del tratamiento:
Responsable: DIGITEC IBIZA INFORMATICA, S.L.
Fines del tratamiento: mantener una relación comercial y enviar comunicaciones de productos o servicios
Derechos que le asisten: acceso, rectificación, portabilidad, supresión, limitación y oposición
Más información del tratamiento en la Política de privacidad

Do you want to optimize your website?

We guide you

Do you have any doubts?

 

At Gecko Studio, we provide you with a complete analysis and recommendations to improve your online presence. Our goal is to help you stand out in search engines and attract more visitors to your website. Leave us your details and we will offer you a customized plan tailored to your needs.

DATA PROTECTION:
In accordance with data protection regulations, we provide the following information of treatment:
Responsible: DIGITEC IBIZA INFORMATICA, S.L.
Purposes of treatment: to maintain a business relationship and send communications of products or services.
Rights you have: access, rectification, portability, deletion, limitation and opposition.
More information about the treatment in the Privacy Policy.

¿Prefieres nuestro formulario
o una visita?

Tú eliges,
Tú decides

¿Tienes alguna duda?

En Gecko Studio nos adaptamos a ti. Somos profesionales del mundo web y estamos encantados de encontrar las mejores soluciones para cada empresa.

PROTECCIÓN DE DATOS:
De conformidad con las normativas de protección de datos, le facilitamos la siguiente información del tratamiento:
Responsable: DIGITEC IBIZA INFORMATICA, S.L.
Fines del tratamiento: mantener una relación comercial y enviar comunicaciones de productos o servicios
Derechos que le asisten: acceso, rectificación, portabilidad, supresión, limitación y oposición
Más información del tratamiento en la Política de privacidad

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