Point of Contact (POC)
What is a Point of Contact (POC)?
A POC or point of contact in English, as the name suggests, refers to a person, department or contact system that is responsible for communicating with customers.
Types of POC
Customer Service
These are the people in charge of solving customer problems efficiently and quickly. The customer service department handles complaints and queries through the various bilateral communication channels such as telephone, website or e-mail.
Sales team
Made up of salespeople, they must serve the customer in the best possible way since they are one of the first impressions of the company.
Project Manager
The person in charge of a project represents a POC for the workers or persons interested in it.
Benefits of having a POC
- Eliminates the risks of miscommunication
- Ensures timely solutions
- Contributes to building trust
- Positive brand image
- Increases customer satisfaction