-- DICTIONARY
Marketing &
Advertising Dictionary
The digital world has introduced countless new terms in marketing and advertising. Many come from English, but their exact meaning and application can be tricky to pin down. We have compiled the most important ones so you have a quick and clear reference.
90 definitions
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Churn Rate
Click-Through Rate (CTR)
CMS (Content Management System)
Cold Calling
Cold Email
Comparative Advertising
Web Content
Conversion
Customer Acquisition Cost (CAC)
Cost Per Click (CPC)
Cost Per Lead (CPL)
Cost-Based Pricing
Customer Loyalty
Customer Lifetime Value (CLV)
CRM
CRO
Cross-Selling
CTA (Call to Action)
Cyber Monday
A living dictionary
Digital marketing evolves constantly. New techniques, tools and methodologies appear every year, bringing new terms that professionals need to master. This dictionary is updated regularly to reflect changes in the industry.
If you notice a missing term or think a definition could be improved, do not hesitate to contact us. We are here to help you understand marketing without complications.
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