Diccionario

What is CPC? CPC (Cost Per Click) is a payment model used in digital advertising, in which advertisers pay a fixed or variable amount each time a user clicks on one of their ads. It is a key metric in online marketing campaigns, especially in platforms such as Google Ads and social networks, where the […]

What is customer acquisition cost or CAC? Customer Acquisition Cost (CAC) is a metric that measures the average cost for a company to acquire a new customer. It includes all expenses related to marketing, advertising, sales and other acquisition efforts, and is critical to evaluating the efficiency and profitability of customer acquisition strategies. Customer acquisition

Churn rate: What is it? Churn rate is a key metric for any company that offers subscription services or has a recurring customer base. This rate measures the percentage of customers who stop using a company’s services in a given period. Customer Churn Rate is the mathematical calculation of the percentage of customers who are

What is Web Content? Web content is all types of information presented on a web page, from texts and videos to graphics and infographics. It is the basis on which the digital communication of any business is structured. Web Content se refiere a cualquier tipo de información que se presenta en un sitio web con

Leads: What are they? In the marketing world, a “lead” is more than just a name on a list; it represents a business opportunity. Leads are people or companies that have shown interest in a product or service, and are critical to marketing strategies. On this page, we will discuss what leads are, how they

Upselling: How to Increase the Value of Sales Upselling is a sales technique that aims to persuade the customer to purchase an improved, more advanced or more expensive version of a product or service they are already considering. Rather than simply closing the initial sale, upselling seeks to increase the value of the transaction by

What is a Keyword? A keyword is a term or set of terms that users enter into search engines to find information online. In digital marketing, keywords are essential to drive qualified traffic to a website and improve search engine rankings. A keyword is a term or set of terms that users enter into search

CAPTCHA: What it is and how it protects web sites from spam CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) is an automated test designed to differentiate between human users and bots. It is a key component of web security, helping to protect forms, logins and comments from spam or automated

What is the Cold Calling ? Cold calling is a sales technique that consists of contacting people or companies directly, without having had a previous contact or without them having previously expressed interest in the products or services offered. This practice is generally carried out through telephone calls, although it may also involve other methods

What is a Discovery call? A ‘Discovery Call’ is an initial call between a sales or marketing representative and a potential customer. Its main objective is to understand the customer’s needs and determine if there is a good alignment with the products or services offered by the company. This phase is crucial to establish a