Connect with your customers by sharing your story to boost sales
As a content marketing company, we generate original content for your website, creating a publishing strategy specialized in the theme of your brand. Whether you need general content for your website, you want to create content for your corporate blog or you need copywriting to create persuasive texts, we can help you.
Beyond simply writing the texts, together with our writers we will analyse the most suitable topics for your website, we will plan a monthly publication calendar and we will write content with specific quality and value for the user.
Why is it important to have a unique content marketing strategy on your website? Because with it you will attract new potential traffic to your website. Because you will be able to discover new sales niches. Because it will increase the visibility of your brand. Still have doubts? Read more.
Our process
We choose to deepen our relationship with our customers, observing buyer behavior and ensuring flawless performance to achieve their business objectives.
Keyword research
Target audience and style analysis
Editorial staff
Editorial price if you are an SEO client
1 article
per month-
Niche pre-selection
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Text of 800 words
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Keyword search
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Optimised Linking
2 articles
per month-
Niche pre-selection
-
Text of 800 words
-
Keyword search
-
Optimised Linking
4 articles
per month-
Niche pre-selection
-
Text of 800 words
-
Keyword search
-
Optimised Linking
8 articles
per month-
Niche pre-selection
-
Text of 800 words
-
Keyword search
-
Optimised Linking
If you are already an SEO client, we offer significant discounts when generating content for your website. We will not only be creating or updating information, but we will also use it to promote through copywriting those sections that are defined in your company’s growth strategy. With our positioning plans you will have the opportunity to discover new market niches, promote your most profitable products or discover the strategy of your competitors. Still think SEO is not useful?
Still don't trust SEO?
Discover new opportunities for your business. Increase qualified traffic. Improve the user experience. Control your conversions. And of course, improve your position in search engines.
Do you prefer to only hire copywriters?
1 article
per month-
Niche pre-selection
-
Text of 800 words
-
Keyword search
2 articles
per month-
Niche pre-selection
-
Text of 800 words
-
Keyword search
4 articles
per month-
Niche pre-selection
-
Text of 800 words
-
Keyword search
8 articles
per month-
Niche pre-selection
-
Text of 800 words
-
Keyword search
You can hire our content and copywriting services based on your own planning. Just tell us what is the theme of your content, what keyword you want it to be based on and what you want to highlight. We can plan the phases of your content marketing plan, your delivery schedule and adapt to your needs.
Benefits of content marketing
It is impossible to detail all the benefits of a content marketing plan, some of the most prominent advantages of content marketing are as follows:
- Boost SEO and visibility
- Connect with your audience
- Evolution of market strategy
- Improve your online reputation
- Stand out from the competition
But what is our job as a content marketing agency?
Through a defined marketing strategy, we create material to increase brand awareness, improve search engine rankings and generate audience interest. To create good digital content, we carry out a preliminary search for potential clients, we analyse the competition, we carry out a complete keyword research and we define the most advisable strategies.
Content Marketing Vs. Copywriting
Content marketing and copywriting are two closely related disciplines. Content marketing focuses on creating and distributing content to attract customers. It is more concerned with what the customer wants to know than with what the company wants to tell them. Copywriting, on the other hand, focuses on selling a product or service through persuasive copy.
Content marketing is about creating content for brands, products and services in order to attract and retain customers. The purpose of content marketing is to tell stories that can generate brand awareness. Copywriting is the art of using words to convey information in a way that persuades someone to take an action.
Copywriters primarily use language, whether written or spoken, to create commercial messages that will convince people to buy your product or service. The difference between copywriting and content marketing is mainly the type of target audience: copywriting is aimed more at consumers, while content marketing is aimed at businesses.
Examples of content marketing
Content generation and copywriting can take many different forms and can target as many audiences as there are buyers. There are unlimited options, these are just a few examples of content writing that our content marketing agency can create:
- Blog entries
This is the example of content that we are most committed to, from a personal or corporate blog, you can talk about topics related to your sector, give opinions on a subject that interests you, explain your products or solve your customers’ doubts. The possibilities are vast.
- Case studies
A case study is an example of content marketing where you describe a real problem of one of your customers and how it was effectively solved. Reading about a real story of a satisfied customer sounds very convincing.
- Infographics
Everyone loves infographics, they are lively, fun and easy to understand. They are full of information and for this reason they should not be missing in your content marketing strategy.
- Testimonials
As with case studies, testimonials give potential customers a clear picture of how your company works and what your products or services are like.
Need help getting your blog up and running? We help you. Once you have the content of the blog, you can use it to share it on your social networks, expand the content to create a electronic book to give to your subscribers, add visual elements to the text and much more.
Do you have a Content and Copywriting project in mind?
The Gecko Studio team is here to help!
Types of content marketing
The type of digital content may vary depending on the type of customer and user demands for a particular product or service. As websites and social media become more sophisticated, marketers are inventing new media. Mainly, the types of marketing are divided into 5 blocks:
- Blog articles
- Product descriptions
- Destination pages
- Long format guides
- Frequently Asked Questions
- Advertising texts
- White Papers
- Case studies
Vídeos:
- Videoblogs
- Interviews or video testimonies
- Product demonstrations
- Corporate promotions
- Event videos
- Virtual reality and augmented reality
Graphics:
- Infographics
- Personalised illustrations
- Calls to action
- Content formatting
Social:
- User-generated content
- Hashtag campaigns
- Competitions
- Surveys
Audio:
- Podcasts
- Webinars
- Recorded interviews
How we create a content strategy
Just as no two content is the same, no two marketing strategies are the same – at least they shouldn’t be. However, the tactics, timelines and objectives of these strategies have the same starting point:
- Identify the company’s short- and long-term objectives.
- Devise with the marketing team how to achieve these objectives.
- Creating content in the middle of the sales funnel to help customers convert
- Understand your target audience and decide what type of content they prefer.
- Selecting content distribution channels
- Designing calls to action for monitoring and measuring performance
How long does content marketing take to show ROI?
ROI can be measured and analysed by each company in a different way, but after spending years offering a SEO and content marketing service we can deduce a general rule of thumb, a content strategy takes about 6 months to yield results from a real content strategy. ROI .
Content marketing is therefore a long-term investment. This is good because good customer relationships are built over time. The more active your website and social media are and the better your content, the more likely you are to accelerate that ROI.
We have also found that it takes about three months for Google to “mature” content in the eyes of search engines. Don’t expect to publish a post today and expect to appear in the first position and receive earnings the next day. Google’s search algorithms take some time to crawl pages and evaluate their content quality in order to index them, to speed up the process you can choose us as your Google Ads agency for your paid ads.
After these three months, you can be sure that these pages will be positioned in a more concrete way in the SERPs. With this in mind, appropriate expectations should be made. As the strategy starts to deliver results, its performance and your content marketing investment will act accordingly.
User experience and customer service
User experience is a key factor for Google, which means creating content that is practical and provides value to readers. The same applies to the overview of the website design.
FromGecko Studio we make webUXThe website should be optimised and entertaining, load quickly and contain useful information. Since there is no room for second impressions, the first point of contact with customers is the most important, a good user experience can mean a new customer for the company.
There are real risks of giving users a bad user experience, that’s why we do content marketing with the aim of constant UX perfection on all your websites.
Don’t hesitate, even if you already have a finished website and have invested money in SEO o SEM, a digital content agency for your website will improve your online presence, giving you access to new customers and increasing your results. Consult us for the best strategy and as a content marketing and copywriting agency we will prepare a tailor-made quote for you.
Frequently asked questions before hiring Copywriting
Content marketing attracts customers and improves SEO through relevant and valuable content.
Results can start to show within a few months, depending on the strategy and the market.
Blogs, infographics, case studies, social media content, and more.
Through KPIs such as web traffic, social media engagement and conversions.
They offer a personalised approach and tailor-made strategies for each client.
Content is optimised with keywords and SEO techniques to improve search engine visibility.
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