Diccionario

What is Value Based Pricing? Value-Based Pricing is a pricing strategy that focuses on setting the price of a product or service based on the customer’s perceived value, rather than solely on production costs or competitors’ prices. This strategy seeks to capture the value that the customer perceives and is willing to pay, thus maximizing […]

What is the Click Through Rate or CTR? Click-Through Rate (CTR) is a metric used in digital marketing to measure the percentage of users who click on a specific link after viewing it. CTR is calculated by dividing the number of clicks received by an ad or link by the number of impressions, and is

What is a baseline? The term baseline in marketing refers to a reference line or starting point against which the results of a campaign, strategy or promotional activity are measured. It is a key metric used to evaluate the impact and performance of future marketing actions.   The concept of baseline in marketing refers to

What is Bounce Rate? The Bounce Rate is the percentage of visitors who arrive at a web page and leave without interacting with it, that is, without performing any additional action, such as clicking on a link, filling out a form or visiting another page within the same website. Bounce Rate is a metric used

What is an Offer? An offer, in the context of marketing, is the proposal or combination of products, services and additional benefits that a company presents to the market to satisfy the needs and desires of consumers. It is a key element in the marketing strategy, since it aims to attract the attention of the

What is a Newsletter? A periodic digital publication sent by email to a list of subscribers in order to provide relevant content, information and updates on a specific topic. A newsletter is a marketing tool that consists of a digital publication sent regularly by email to a list of interested subscribers. This publication can have

What is responsive design? Responsive: Refers to a web design technique that allows a website to automatically adapt to any type of device, whether it is a desktop computer, a tablet or a cell phone. The goal of responsive design is to ensure an optimal user experience, regardless of screen size or device orientation. The

What is Enagement ? Engagement is the degree of interaction, involvement and commitment that users, customers or audience have with a brand, product, content or service. Engagement is a fundamental marketing term that describes the degree of interaction, involvement and commitment that users, customers or audience have with a brand, product, content or service. It

What is Email Marketing? Email marketing is a digital communication strategy that uses email to send commercial, promotional or informational messages to a specific audience. It aims to build relationships with potential and existing customers, foster loyalty and increase sales. Email marketing began to gain relevance in the early 1990s, coinciding with the massification of

What is a CRM? Acronym for “Customer Relationship Management” or Customer Relationship Management. It is a comprehensive business management strategy aimed at understanding, anticipating and responding to the needs of a company’s current and potential customers to increase customer satisfaction and loyalty. Customer Relationship Management, commonly known by its acronym CRM, is a comprehensive business