Diccionario

What is Cost Based Pricing? Cost Based Pricing, also known as cost-based pricing, is a pricing strategy used by companies to determine the price of a product or service. This method is based on calculating the total cost of production and then adding a profit margin to set the final price. It is one of […]

What is the CRO? CRO : Conversion Rate Optimization, whose acronym stands for “Conversion Rate Optimization”. Conversion Rate Optimization (CRO) is the process of increasing the percentage of visitors to a website who take a desired action. This action can vary depending on the specific objectives of the website and can include activities such as

What is Smarketing Smarketing is a term that arises from the combination of the words “sales” and “marketing”. It refers to the integration and alignment of sales and marketing teams within an organization to work together cohesively to optimize sales performance and increase revenue. The concept of smarketing developed as companies realized the importance of

What is Blogging? Blogging has transformed the way we share information and connect in the digital world. From their beginnings as personal online diaries to becoming a vital tool for content marketing, blogs have evolved significantly over the years. Blogging is the practice of writing, publishing and maintaining a blog, a web page or section

¿Qué es el Internal Marketing? El internal marketing es la estrategia o conjunto de acciones de promoción y comunicación que se llevan a cabo dentro de la compañía para los trabajadores. Normalmente las empresas se centran en aquellos que denominamos clientes externos, es decir aquellas personas que adquieren los productos o servicios de la compañía.

What is the Ideal Customer Profile or ICP? The Ideal Customer Profile (ICP) is a detailed and accurate representation of the perfect customer for a company, based on demographic, psychographic, behavioral and geographic data. This profile helps companies identify and attract customers who are most likely to benefit from their products or services and who,

Branding is the process of creating and managing a brand, including all the elements that define and differentiate it in the market, such as the name, logo, colors, visual identity and associated values. What is branding? Branding is much more than just a logo or an attractive name; it is the essence of how a

Deal closing is the decisive moment in any sales process, where all the efforts made are put into practice. Mastering this stage is essential to guarantee the success and satisfaction of both the salesperson and the client. What’s the Deal Closing? The Deal Closing is the final phase in the sales process in which a

What is Outbound Marketing? Outbound Marketing, or outbound marketing, refers to the strategies and tactics used by companies to deliver their promotional messages directly to consumers. Unlike Inbound Marketing, which attracts customers through useful and relevant content, Outbound Marketing focuses on the active dissemination of messages through traditional and digital channels. Outbound Marketing, also known

Short Definition of eCommerce: eCommerce encompasses the exchange of products and services through the Internet, facilitating market actions, sales, customer service, logistics management, and in general, any commercial event and information exchange carried out in the digital environment. Electronic commerce is not a new concept, although it may seem so due to the digital revolution