Diccionario

A “referral” in marketing refers to the action by which a customer recommends a company‘s products or services to other people, usually friends, family or colleagues. This process is often incentivized through referral programs that reward both the referrer and the referred. What is Referral Marketing? A “referral” in marketing refers to the action of […]

What is A/B Testing? A/B testing, as its name suggests, is a test that consists of comparing two versions of a web page, email or other marketing asset and measuring the difference in performance between them. Normally to compare both options, two groups of people are usually given one version each in order to collect

What is a Qualified Lead? A qualified lead is a prospect that has been evaluated and meets certain criteria that make it more likely to become a customer. This qualification process can be based on several factors, such as interest shown, behavior on the website, suitability of the customer profile, among others. A qualified lead

What is Direct Marketing? Direct marketing, or direct marketing, is a marketing strategy that involves communicating directly with a specific consumer with the objective of generating an immediate and measurable response. This can include sales, leads, subscriptions, or any other specific action. Direct marketing is a marketing strategy that involves communicating directly with a specific

What is conversion in marketing? Conversion is a fundamental term in digital marketing, referring to the specific action a visitor takes on a website or advertising campaign that is valuable to the business. These actions can vary depending on the business objectives, but generally include activities such as making a purchase, signing up for a

What is Pay Per Click (PPC)? Pay Per Click (PPC) is one of the most popular and effective digital advertising strategies. It is used by businesses of all sizes to generate traffic to their websites and increase conversions. In this model, advertisers only pay when someone clicks on their ad, making it a cost-effective and

What is a niche market? A niche market is a specific and well-defined segment within a broader market. This segment is made up of consumers with particular needs, desires, and characteristics that differ from the general market. The objective of a niche market is to offer products or services specially designed to meet the unique

What is viral marketing ? Viral marketing is a marketing strategy that seeks to get users to share an advertising message quickly and widely, similar to how a virus spreads. The main idea is to create content so attractive and valuable that individuals feel the need to share it with their contacts, thus taking advantage

What is direct mail marketing or Direct Mail? Direct mail is a marketing strategy that involves sending promotional or informational materials directly to potential customers through the postal service. This technique is used to reach a targeted audience with personalized messages and specific promotions. Direct mail is a marketing strategy used to attract customers outside

What is Friction in Marketing? Friction in Marketing is any obstacle or barrier that makes it difficult for a customer to complete a desired action in their interaction with a brand. This friction can manifest itself at any point in the customer journey and can be classified into several categories: Physical Friction: tangible barriers that