Diccionario

What are hashtags? Hashtags are tags consisting of words or phrases preceded by the “#” symbol. They are used on social networks to categorize content and facilitate the search for specific topics. By clicking on a hashtag, users can see all posts that use it. History Origin: Hashtags were introduced on Twitter in 2007 by […]

What is a white paper or whitepapers? A white paper is an informative document or guide that addresses a specific problem and proposes a solution based on research or data. It is used to educate the audience on a particular topic and to promote the company’s authority in that field. White Papers or Whitepapers White

What are monthly recurring revenues (MRR)? Monthly Recurring Revenue (MRR) is a key metric used by subscription companies to measure the predictable and recurring revenue generated each month from their subscribing customers. Monthly Recurring Revenue (MRR) is the predictable and recurring revenue that a subscription company generates each month from its subscribing customers. This metric

What is a CMS: Content Management System? A CMS (Content Management System) is an essential tool in the field of digital marketing, designed to facilitate the creation, editing and management of online content without the need for advanced technical knowledge. These systems allow companies to keep their websites updated efficiently, optimizing both user experience and

What is a brand? A brand, in its broadest sense, is much more than just a name or logo associated with a product or service. It is a promise to consumers and a representation of a company’s identity. From logo design to communication tone, each element helps distinguish a marketer from its competitors and forge

What is a cold email? Cold Email is a direct communication technique that, despite its apparent simplicity, plays a crucial role in modern marketing and sales strategies. Unlike unsolicited emails that are classified as spam, a well-executed Cold Email seeks to establish a genuine connection and offer specific value to its recipient. This tool allows

SWOT analysis, which stands for Strengths, Weaknesses, Opportunities and Threats, is an essential tool in the world of business management and strategic planning. Through this method, individuals and organizations can gain a clear picture of their current situation, allowing them to develop more informed and effective strategies to achieve their goals. In this article, we

In the dynamic world of digital marketing, lead generation emerges as a crucial strategy to create a solid base of potential customers. What is Lead Generation? But what exactly is lead generation? Lead Generation is the process through which people’s interest in a product or service is attracted and captured, with the objective of developing

What is Geographic segmentation? Geographic targeting is an essential strategy in the marketing and advertising world that allows companies to target specific audiences based on their geographic location. This location can be as broad as a country or as specific as a neighborhood within a city. The idea behind this technique is simple but powerful:

What is a Landing Page? A landing page is a web page designed to convert visitors into leads or customers. It is a single page optimized for a specific purpose, such as generating leads, selling a product or service, or promoting an event. Why are landing pages important? Landing pages are important for businesses because