What is the Middle of the Funnel (MOFU)? After the potential customer passes through the top of the TOFU sales funnel and continues along the desired path, he/she encounters the Middle of the Funnel or middle of the sales funnel. At this stage, leads or potential customers are found who have not yet been highly […]
Middle of the Funnel (MOFU) o Mitad del embudo de ventas ¿Qué es? Read More »
What is digital marketing? Digital marketing in its most concrete definition is the set of strategies that aim to achieve marketing objectives through the application of new technologies and digital media. Types of Digital Marketing It is a very recent field of marketing, but due to the massiveness it enables, the low cost and the
What is marketing automation ? Marketing Automation is defined as the use of web-based software services to manage and execute marketing tasks and processes automatically. The goal is to replace repetitive processes such as sending emails, automated social media responses and certain website tasks with specialized software systems. Types of Marketing Automation Marketing Intelligence Marketing
Marketing Automation o Automatización de Marketing ¿Qué es? Read More »
What does Market Based Pricing consist of? Market Based Pricing is the process of setting prices based on competition after a study of the costs of similar products in the market. Once the cost of the product in the market is known, prices are set above or below it depending on the product introduction strategy
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What’s the Market Research? Market research consists of the systematic collection, recording and analysis of data about the problems and queries related to the market of products and services. In other words, it consists of collecting information and analyzing it. If we want to address any marketing problem, we do not speak of market research
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¿Qué es la Market Penetration penetración en el mercado? Market Penetration, or market penetration as a commercial strategy, is the process of introducing a product into an existing market where similar options already exist, and taking market share away from the competition. Market penetration is usually accompanied by a starting price lower than the competition.
Market penetration o Penetración en el mercado ¿Qué es? Read More »
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