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ERDF · Balearic Government · Projects 2025–2029
We design international marketing plans eligible for public funding, designed to obtain the grant, execute the project judiciously, and correctly justify each action to the administration.
We do not produce generic documents or theoretical plans. We develop marketing plans aligned with official criteria, based on real experience and ready to be converted into measurable and defensible actions.
We offer this internationalisation consulting service to companies in Mallorca, Ibiza, Menorca and Formentera, as well as to SMEs throughout Spain that need a professional marketing plan for their international expansion projects.
The marketing plan is essential for accessing aid.
Without a valid international marketing plan, your application will be automatically rejected. It is a technical requirement of the call for applications.
Maximum per company
Maximum associations/clusters
From the subsidised project
Total budget for the call for proposals
Call for applications for internationalisation grants · Government of the Balearic Islands · ERDF Funds 2025-2029
The real problem with internationalisation aid
Many companies are excluded from the 2025 SME grants or receive subsequent requirements not because their project is weak, but because the marketing plan:
- Does not exactly meet the evaluation criteria
- Lacks clear and measurable objectives
- Does not justify the allocated budget
- Does not demonstrate actual ability to execute
- He is disconnected from the business and the market
An internationalisation plan for grants is not a commercial document. It is a technical-strategic document, designed to be analysed, scored and validated by the administration.
Our work is based on that premise.
What is considered an eligible marketing plan?
A valid international marketing plan for internationalisation aid must demonstrate, in a clear and structured manner:
Defined strategy
Tailored to specific markets with specific objectives
Measurable objectives
Measurable, achievable and verifiable
Realistic schedule
Deadlines consistent with the project
Verifiable KPIs
Performance indicators aligned with the call for proposals
Defensible budget
Provided and justifiable to the administration
Execution capability
Demonstrable with resources and real experience
It is not enough to simply “talk about marketing”. You have to demonstrate strategy, method and viability.
Our working methodology
Proprietary methodology designed specifically for eligible business internationalisation projects.
- Current situation of the company
- Level of international maturity
- Market analysis and opportunities
- Competitive analysis in target markets
- Strategic and operational objectives
- Priority markets and languages
- Positioning strategy
- Selection of channels and tactics
- Detailed schedule of actions
- KPIs aligned with the call for proposals
- Detailed budget
- Monitoring and control system
The result: an actionable, coherent and defensible plan.
What our international marketing plan includes
Strategy and positioning
- International value proposition
- Strategic adaptation by market
- Brand focus and external visibility
Strategy and positioning
- Study of actual demand
- Identifying opportunities
- Competitor analysis
- Barriers to entry and constraints
Digital marketing strategy
- International SEO
- Content strategy
- Multilingual website structure
- Channels for attracting and raising awareness
Implementation schedule
- Actions defined by phases
- Specific dates and dependencies
- Realistic prioritisation of tasks
KPIs and measurement system
- Traffic and visibility
- Lead generation
- Conversions and ROI
- Indicators required by the call for proposals
Justifiable budget
- Cost-related actions
- Consistency between investment and objectives
- Structure for justification
A plan designed to execute and justify
The plan is designed from the outset so that actions can actually be implemented, there is consistency between planning and results, and the justification phase is clear and defensible.
A single provider for planning, execution and maintenance
One of the points that management values most in business internationalization projects is the actual capacity for execution. A solid marketing plan loses value if it depends on multiple suppliers without coordination.
In addition to the strategic design of the plan, we have our own infrastructure and services to execute and maintain the defined actions:
Professional hosting
Hosting solutions optimised for international projects with performance, security, and scalability.
Web design and development
Websites designed to rank, convert and grow, with optimised multilingual structures.
International SEO
Positioning by language and country, from web architecture to strategic content creation.
Social media management
Presence on social media by market with tailored content and international brand reinforcement.
Maintenance and support
KPI monitoring, continuous optimisation, and technical support to ensure long-term results.
Key advantage: total project consistency
Working with a single supplier helps to avoid inconsistencies between planning and execution, reduce technical and strategic risks, facilitate the justification of actions, and ensure continuity in the medium and long term.
International marketing service in the Balearic Islands
We offer our internationalization consulting and marketing plan development services to companies throughout the Balearic Islands:
Palma and the entire island
Headquarters
Mahón and Ciudadela
The entire island
We also work with companies throughout Spain that need support with their ERDF aid and internationalisation projects.
Who is this service aimed at?
- SMEs and micro-enterprises in the Balearic Islands wishing to expand internationally
- Companies that are going to apply for internationalisation grants (ERDF, Balearic Government, ICEX)
- Companies that need to justify actions already taken to the administration
- Business associations and clusters that advise their members
- Start-ups with an international focus seeking public funding
Work process
We understand your company, your objectives, and the call for proposals you are submitting.
We analyse your current situation, target markets and competition.
We prepare the complete document with all the technical requirements.
We validate each section with you and make any necessary adjustments.
Plan ready to be submitted to the relevant call for proposals.
We help you implement the actions and justify them to the administration.
Frequently Asked Questions
It is designed in accordance with the usual criteria for ERDF and Balearic Government calls for proposals, and can be adapted to different regional and national internationalisation grants.
Yes. The plan envisages strategic adaptation by market, defining specific actions for each target country or region.
The plan defines the strategy and actions. Implementation can then be carried out with our team if the company requires it, ensuring complete consistency between planning and results.
Yes, provided that the actions and scope allow it. The plan is structured to facilitate documentation and justification to the administration.
The plan is structured to facilitate responses and additional documentation. In addition, we offer support throughout the justification process if necessary.
Yes, we offer our services in Mallorca, Ibiza, Menorca and Formentera, as well as to companies throughout Spain that need support with their internationalisation projects.
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