Diccionario

What is Marketing Analytics? Marketing analytics encompasses the process or technologies that help marketers evaluate their digital marketing and advertising strategies. Measuring marketing performance with the use of proper analytics helps you gauge the success of your marketing efforts and initiatives. Marketing analytics draws comparisons between various acquisition channels, such as blog sites, paid advertising, […]

What is a Website? A website is a central location of HTML documents that can be called up as individual web pages via a URL in the web sections with a client like browser. To give an example, a website is geckostudio.es. Within it, you will find different types of web pages interrelated with each

What is Top of the Funnel or TOFU? TOFU refers to the top of the funnel, which hosts the initial process of the sales funnel in which you seek to reach the maximum number of potential customers. Top of the Funnel marketing hosts the lead generation activities and campaigns. These activities include content marketing actions

What is the Target Audience? As the name indicates, it is the segmented group of the population to which our product or service is directed. The target must be known in detail in order to capture it in marketing, advertising and communication campaigns and strategies aimed directly at it. Communication and marketing should always be

What are Social Networks? Social networking is a computer technology that facilitates the exchange of information, ideas and thoughts through virtual communities. Social networks are based on the Internet and offer users a form of instant communication of messages and content. The content of social networks typically includes personal information, documents and multimedia content such

What is the sales funnel? A sales funnel is a marketing term that defines the path that a customer takes from learning about the company to the sales transaction. The concept of funnel is used because at the top of the funnel (TOFU) a large number of leads or potential customers enter, but as the

What is Relationship marketing ? Relationship marketing is the set of communication activities that seek to create lasting connections with customers that go beyond a simple purchase transaction. The goal is to create a bond with customers by making them feel passionate about your brand, business philosophy or the products and services you sell (Apple).

What is Comparative Advertising? Comparative advertising is a way of presenting the advertiser’s products or services as superior to those of competitors. These ads may or may not point directly to a competitor, but customers can sometimes deduce who the opposing company is through product choices and calls.     Comparative ads also offer potential

What is a Point of Contact (POC)? A POC or point of contact in English, as the name suggests, refers to a person, department or contact system that is responsible for communicating with customers. Types of POC Customer Service These are the people in charge of solving customer problems efficiently and quickly. The customer service

What is Onboarding ? Customer onboarding refers to the process users go through from learning about the company to becoming a customer. It encompasses a series of interactions and engagements with the company designed in advance to enhance the customer experience. Onboarding Process or client onboarding Know the customer: The first thing before carrying out