Diccionario

Diccionario 1

Marketing Analytics ¿Qué es?

What is Marketing Analytics? Marketing analytics encompasses the process or technologies that help marketers evaluate their digital marketing and advertising strategies. Measuring marketing performance with the use of proper analytics helps you gauge the success of your marketing efforts and initiatives. Marketing analytics draws comparisons between various acquisition channels, such as blog sites, paid advertising, […]

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Diccionario 10

Social Media o Redes Sociales ¿Qué son?

What are Social Networks? Social networking is a computer technology that facilitates the exchange of information, ideas and thoughts through virtual communities. Social networks are based on the Internet and offer users a form of instant communication of messages and content. The content of social networks typically includes personal information, documents and multimedia content such

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Diccionario 16

Publicidad Comparativa o Comparative Advertising ¿Qué es?

What is Comparative Advertising? Comparative advertising is a way of presenting the advertiser’s products or services as superior to those of competitors. These ads may or may not point directly to a competitor, but customers can sometimes deduce who the opposing company is through product choices and calls.     Comparative ads also offer potential

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