Transparent Google Ads Management
You pay for what you invest, not for what we want to charge. 10% commission on ad spend, no hidden fees.
We are a Google Partner and manage Google Ads campaigns with a transparent 10% commission on ad spend. No hidden fees, no lock-in contracts. We work with all five campaign types — Search, Display, Shopping, Performance Max and YouTube — adapting the strategy to each business's real objectives.
What sets us apart is that we don't track clicks and impressions: we measure real conversions. Calls, form submissions, sales, bookings. We set up complete tracking with Google Tag Manager and Analytics so every euro invested has a demonstrable return. If a campaign underperforms, we pause it and redistribute budget to what works.
The combination of SEO and SEM is where we extract the most value. While organic positioning works over the medium term, Google Ads gives you immediate visibility for keywords you don't yet dominate. We use Ads data to feed the SEO strategy and vice versa: an ecosystem where both channels amplify each other.
—— GOOGLE PARTNER
Campaigns that generate ROI, not empty impressions
Transparent commission model
We only charge 10% of your ad spend. No inflated packages, no fixed fees that don't scale with you.
5 campaign types
Search, Shopping, Display, YouTube and Performance Max. We choose the right format for your business, not the one that suits us best.
SEO + SEM synergy
We combine SEO data to reduce CPA. Keywords that already rank organically don't need Ads investment.
Real business metrics
Conversion tracking configured properly. We report leads, sales and ROI — not clicks and impressions.
—— HOW WE WORK
From setup to return on investment
Audit & configuration
1-2 weeksWe analyse your account (or create one from scratch), configure conversion tracking and define the campaign structure.
Campaign launch
Week 2-3We create ad groups, copy, extensions and targeting. Smart bidding aligned with your business objectives.
Continuous optimisation
MonthlyWe adjust bids, add negative keywords, test copies and landing pages. Monthly reporting with real conversion metrics.
Google Ads for tourism businesses in Ibiza
The Ibiza tourism market has extreme seasonality: most tourism searches concentrate between April and October. This makes Google Ads an especially powerful tool if you know how to manage seasonal bidding — and a money pit if you don't.
We configure campaigns with seasonal bid adjustments: more aggressive during peak demand (when ROI is highest) and more conservative in low season (when CPC drops but so does conversion). For charter companies, hotels and car rentals, this strategy can triple your return compared to flat bidding.
We also segment by language and source market. A German tourist searching "boat rental Ibiza" has very different intent and average ticket than a Spanish user searching "alquiler barco Ibiza". Each segment needs its own campaign, ad copy and landing page.
Search, Shopping and Performance Max
Google Ads is not just "the ads at the top of Google". The ecosystem includes Search, Shopping, Display, YouTube and Performance Max campaigns. Each type has its place depending on your business and objectives.
For professional services (lawyers, dentists, agencies), high-intent Search campaigns are the primary channel. For e-commerce, Shopping and Performance Max with an optimised product feed drive direct sales. For branding and remarketing, Display and YouTube keep your brand present.
Not every business needs every channel. Part of our work as Google Partners is recommending the right mix based on your budget, industry and goals. Sometimes the best recommendation is to skip Google Ads and invest in SEO.
Not every business needs every channel. Part of our work as Google Partners is recommending the right mix based on your budget, industry and goals. Sometimes the best recommendation is to skip Google Ads and invest in SEO.
Total transparency: your account, your data
Your Google Ads account belongs to you, not us. Many agencies create accounts under their own name, and if you switch providers, you lose all the history, accumulated conversions and quality scores. We always work in the client's account.
You have full dashboard access at all times. You can see in real time how much has been spent, which keywords are performing, how many conversions have been generated and what the cost per acquisition is. No black boxes, no inflated reports.
The monthly report includes: itemised spend, conversions by campaign, cost per conversion, ROAS, top and bottom performing keywords, and optimisation recommendations for the following month. If something isn't working, we adjust or eliminate it.
—— PRICING
Total cost transparency
Commission-based billing on ad spend. You decide how much to invest.
Initial Setup
- Objective analysis
- Campaign design & setup (up to 6 per domain)
- Conversion tracking
- Keyword research
- Landing page optimisation
- Sales funnel & pre-conversion events
Monthly Management
- Results dashboard
- Regular strategic recommendations
- Continuous campaign optimisation
- Synergy with SEO strategy
- Direct support
Ad spend is paid directly to Google. Basic: up to 2 campaigns, Professional: up to 4, Advanced: up to 6. VAT not included.
—— RESULTS
Investment with measurable returns
"An essential resource for digitising your business. We have worked with Gecko Studio for almost 10 years and they have always offered the flexibility and solutions we needed."
"Great quality and commitment to the client. Totally recommended."
Want results from month one?
We audit your Google Ads account for free and show you where you are wasting money.
Free Ads audit—— FREQUENTLY ASKED QUESTIONS
Your questions, answered
Why do you charge a percentage instead of a flat fee?
What is the recommended minimum ad spend?
Can I combine Google Ads with SEO?
Do you manage campaigns in other languages?
Before the strategy question comes an arithmetic one that decides whether Ads can work at all: does the budget buy enough clicks to learn anything?
Campaigns are optimised on evidence, and evidence arrives one conversion at a time. If one in twenty clicks turns into an enquiry, then thirty enquiries — roughly the point at which you can tell a good keyword from a lucky one — needs about six hundred clicks. At a cost per click of three euros, that is 1.800 euros before the account knows anything. Spread over three months, fine. Spread over a year, the market has moved before the data is in.
This produces a test worth running on paper first. Look up what a click costs in your sector, decide how many enquiries you need before you would judge the campaign, and see how long your budget takes to get there. If the answer is more than about three months, the honest conclusion is not to spend less — it is to narrow the campaign until the same money buys enough volume in one place to read.
Narrowing usually means fewer keywords, one region rather than the country, and the hours when someone can actually answer the phone. A small budget spread across five campaign types learns nothing five times.
And the cheapest lever is often not in the account. A landing page that converts one visitor in ten instead of one in twenty halves the cost of every enquiry, permanently, with no increase in spend.
Related: pricing and SEO services.
Updated on 23 August 2026