SEO for Hotels & Accommodation

Booking, Expedia, and Airbnb take between 15% and 25% commission on every reservation. Every guest who finds you directly on Google is pure profitability. Hotel SEO is not about ranking for "hotel in Ibiza" — it is about capturing real demand: "hotel with pool near Cala Conta", "family agritourism Mallorca".

15-25%

OTA commission per booking

65%

search on Google before booking

ROI of direct booking vs. OTA

+40%

direct bookings with multilingual SEO

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-- THE PROBLEM

What happens to most hotels & accommodation businesses

These are the problems we find time and again when auditing businesses in the hotels & accommodation sector. If any of these sound familiar, you need a specialised SEO strategy.

Dependency on OTAs (Booking, Expedia) with 15-25% commissions

Hotel website without an integrated booking engine

Generic keywords competing against the OTAs themselves

No long-tail tourism strategy ("pet-friendly beach hotel [area]")

Content in one language when the audience is international

-- WHAT WE DO

SEO Services for Hotels & Accommodation

SEO Positioning

Tourism long-tail strategy: accommodation types, areas, activities, seasons. Multilingual content.

Local SEO

Google Maps profile with professional photos, managed reviews, and tourism categories.

Web Design

Website with integrated booking engine, immersive gallery, LodgingBusiness schema, and multilingual support.

Google Ads

Hotel campaigns with price extensions, location, and call extensions. Retargeting previous visitors.

-- PROCESS

How we work with hotels & accommodation

Demand analysis

We research what your target audience searches for: accommodation type, area, season, language.

Tourism architecture

Website structure with landing pages by type, area, and experience. LodgingBusiness schema.

Content + SEO

Copy optimised by season and language. Local guides that attract natural backlinks.

Direct bookings

Booking engine integration, conversion tracking, and comparison vs. OTAs.

-- FREQUENTLY ASKED QUESTIONS

About SEO for hotels & accommodation

Can I compete with Booking on Google?

Not for generic keywords like "hotel Ibiza". But for specific long-tail terms like "family agritourism with pool Santa Eulalia", where Booking does not reach — absolutely.

Is multilingual SEO essential?

If your audience is international, yes. We implement hreflang correctly and create native content (not machine-translated) in priority languages.

How many direct bookings can I gain?

It depends on your starting point. Our clients have gone from 10% to 40% direct bookings in 6-12 months.

Do you integrate with my channel manager?

We work with major booking engines (Cloudbeds, Lodgify, Amenitiz) and channel managers for clean integration.

-- OTHER SECTORS

We also work with

Restaurants Healthcare & Clinics Real Estate E-commerce

Need SEO for your hotels & accommodation business?

Tell us about your situation and we will propose a strategy tailored to your sector. No commitment.

Request a quote