SEO for Real Estate Agencies

44% of homebuyers start their search on Google. Property portals (Idealista, Rightmove, Zillow) dominate generic keywords, but area-specific demand — "flat for sale [neighbourhood]", "real estate agency [city]" — is your territory. Well-executed real estate SEO generates leads from sellers who want to list, not just buyers.

44%

of buyers start on Google

more leads with area SEO

2-15

cost per organic lead vs. portal

+35%

seller leads with content strategy

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-- THE PROBLEM

What happens to most real estate businesses

These are the problems we find time and again when auditing businesses in the real estate sector. If any of these sound familiar, you need a specialised SEO strategy.

Expensive leads on portals (Idealista, Rightmove) with high competition

Website with listings but no neighbourhood or area content

No landing pages by property type ("penthouses for sale [city]")

Google Business Profile without reviews or service information

Total dependence on portals for seller acquisition

-- WHAT WE DO

SEO Services for Real Estate

SEO Positioning

Landing pages by area, property type, and operation. Neighbourhood content, price guides, and market trends.

Local SEO

Optimised profile with services, coverage area, and client reviews.

Web Design

Website with property search, listing galleries, maps, and optimised contact forms.

Google Ads

Campaigns segmented by area and property type. Seller acquisition landing pages.

-- PROCESS

How we work with real estate

Area analysis

We identify real searches in your market: areas, property types, intent (buy, sell, rent).

Real estate architecture

Silo structure by area and property type. Automated landing pages with RealEstateListing schema.

Local content

Neighbourhood guides, price reports, trend articles. Content that attracts property sellers.

Lead generation

Form tracking, calls, and valuation requests. Monthly lead report by channel.

-- FREQUENTLY ASKED QUESTIONS

About SEO for real estate

Can I compete with Idealista/Rightmove on Google?

Not for generic keywords. But for "real estate agency [your city]", "flats for sale [your neighbourhood]", and area content, you have every local advantage.

Does SEO work for attracting property sellers?

Yes. Content like "how much is my flat worth in [neighbourhood]" or "guide to selling your home" attracts owners looking for valuations.

How long to generate leads?

Local SEO: first leads in 1-2 months. Organic SEO with area content: 3-4 months for consistent flow.

Do you integrate with my real estate CRM?

We work with major CRMs (Inmovilla, Witei, Salesforce) so leads flow directly into your system.

-- OTHER SECTORS

We also work with

Restaurants Healthcare & Clinics Hotels & Accommodation E-commerce

Need SEO for your real estate business?

Tell us about your situation and we will propose a strategy tailored to your sector. No commitment.

Request a quote