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SEO for E-commerce & Online Stores

Organic traffic converts at 14.6% in e-commerce versus 1.7% for outbound marketing. Every well-optimised product page is a salesperson working 24/7. It is not about having 10,000 indexed products — it is about Google understanding which ones matter and showing them to buyers ready to purchase.

14.6%
organic traffic conversion rate
53%
of web traffic from organic search
10x
long-term ROI of SEO vs. paid
-40%
CPA with combined SEO + Ads
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-- THE PROBLEM

What happens to most e-commerce businesses

These are the problems we find time and again when auditing businesses in the e-commerce sector. If any of these sound familiar, you need a specialised SEO strategy.

Thousands of product pages without optimisation (generic titles, no descriptions)
Duplicate content across product variants
Categories without SEO strategy (navigation only)
Cannibalisation between categories and products
Total dependence on Google Ads for sales

-- PROCESS

How we work with e-commerce

01

Catalogue audit

We analyse catalogue structure, indexation, cannibalisation, and keyword opportunities.

02

SEO architecture

Category reorganisation, taxonomies, and faceted filters. Correct canonicalisation and pagination.

03

Bulk optimisation

Titles, metas, descriptions, alt tags, Product schema, and product copy prioritised by demand.

04

Growth

Transactional content marketing, product link building, and SEO/SEM synergy.

-- FREQUENTLY ASKED QUESTIONS

About SEO for e-commerce

Do you work with WooCommerce, PrestaShop, or Shopify?
Primarily WooCommerce and PrestaShop. Shopify has technical SEO limitations we document before starting.
How do you optimise thousands of products?
With automated rules for titles and metas, prioritising products by demand and margin. It is not artisanal product-by-product work.
Does SEO replace Google Ads?
It complements it. SEO captures informational and transactional demand; Ads covers urgency and remarketing. Together they reduce CPA.
How long until results?
E-commerce with existing catalogue: first results in 2-3 months. New stores: 4-6 months for stable organic traffic.

Need SEO for your e-commerce business?

Tell us about your situation and we will propose a strategy tailored to your sector. No commitment.

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Respuesta en menos de 24 horas

4.8 en Google 200+ proyectos Respuesta <24h