SEO for Tourism & Activity Companies

GetYourGuide, Viator, and Civitatis take between 20% and 30% commission. Every direct booking from Google is pure margin. Tourism is seasonal and multilingual: you need to rank in your audience's languages, at the exact moment they are planning their trip.

20-30%

platform commissions

73%

research activities online

3-6

languages needed in Balearics

+50%

direct bookings with multilingual SEO

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-- THE PROBLEM

What happens to most tourism & activities businesses

These are the problems we find time and again when auditing businesses in the tourism & activities sector. If any of these sound familiar, you need a specialised SEO strategy.

Platform commissions (GetYourGuide, Viator) of 20-30%

Website in one language when the audience is international

No positioning for seasonal and trip-planning searches

Generic photos and descriptions that fail to differentiate

No own booking system or integration with booking engine

-- WHAT WE DO

SEO Services for Tourism & Activities

SEO Positioning

Seasonal keywords, landing pages by activity and area. Native multilingual content, not translated.

Local SEO

Google profile with experience photos, multilingual reviews, and seasonal posts.

Web Design

Website with booking system, immersive gallery, multilingual support, and TouristAttraction schema.

Social Media

Visual experience content, UGC, coordination with travel influencers.

-- PROCESS

How we work with tourism & activities

Demand analysis

We research what your audience searches for by language, season, and activity type.

Multilingual website

URL structure with hreflang, native content per language, and integrated booking engine.

Seasonal content

Landing pages by season and activity. Travel blog capturing demand during trip-planning phase.

Direct conversion

Booking tracking by language and channel. Cost comparison vs. platforms.

-- FREQUENTLY ASKED QUESTIONS

About SEO for tourism & activities

How many languages do I need to rank in?

It depends on your market. In the Balearic Islands, Spanish, English, German, and French cover 90% of demand. We analyse your actual business data.

Does SEO work for seasonal activities?

Yes, but it requires planning. Content needs to be ranking BEFORE peak season. We work with a seasonal calendar.

Can I stop using GetYourGuide/Viator?

The goal is to reduce dependency, not eliminate them. Platforms remain a valid channel, but your website should be the primary one.

Do you integrate with my booking engine?

We work with Bokun, FareHarbor, Regiondo, and others. We integrate the engine into the site and set up conversion tracking.

-- OTHER SECTORS

We also work with

Restaurants Healthcare & Clinics Hotels & Accommodation Real Estate

Need SEO for your tourism & activities business?

Tell us about your situation and we will propose a strategy tailored to your sector. No commitment.

Request a quote