The Technology Behind the Results
We do not only use the best tools on the market; we also build our own. That is how we see what others miss. This page lists the stack behind our SEO, web and reporting work.
Built by us, for you
- Audit system. 53 analysis modules covering technical SEO, content, authority, local SEO and more. This is the engine behind our SEO audit.
- Client portal. A real-time dashboard where clients see metrics, tasks, reports and direct communication.
- Keyword pipeline. A keyword research system with clustering, search intent and mapping to URLs.
- Scheduled crawler. Automatic crawls with Screaming Frog that detect changes and problems before anyone else does.
SEO analysis tools
- Ahrefs: backlinks, keyword research and competitor analysis.
- Google Search Console: indexing, performance and errors.
- Google Analytics 4: traffic, conversions and behaviour.
- Screaming Frog: technical crawling and audits.
- PageSpeed Insights: Core Web Vitals and performance.
- Google Business Profile: local SEO and business listings.
These feed our SEO services, including local SEO.
Development tools
- WordPress: the main CMS for client sites. See our web design work.
- Astro: our own website and static landing pages.
- PHP: backend, APIs and automation.
- MySQL: the database for audits and metrics.
- Tailwind CSS: responsive design and components.
- GSAP: animation and smooth scrolling.
Integrations
Our system connects with the platforms you already use: Google Ads, Google Tag Manager, Bing Webmaster Tools, Formspree, WhatsApp Business, SFTP deployment, Odoo (for hours), GitHub and the WordPress REST API.
Monitoring
Monitoring runs 24/7 on the sites we look after, which is a core part of our WordPress maintenance service.
Want to see the system in action? We can run a demo using data from your own website, with no commitment. Get in touch to arrange it.