Digital marketing consulting for SMEs

Digital marketing consulting is a service in which an outside team reviews what your company does online (website, search engines, social media, ads), compares it with your business goals and hands you an ordered plan: what to do, in what order, and how to know whether it works.

Consulting versus an agency

The difference lies in execution. An agency carries out the tasks: social media posts, ad management, website improvements. A consultancy provides the analysis and planning, which others can then execute: your in-house team, freelancers or an agency. That is why consulting suits a business that already has hands to do the work but lacks direction. If you want someone to do the work for you, see our digital marketing service instead.

What a worthwhile consultancy includes

• A diagnosis based on data specific to your company.
• A technical review of your website.
• Priorities in order, with the reasoning behind them.
• A plan your own team can carry out.
• Metrics measured every month.
• Recommendations on what to avoid.

When it pays off

• You spend on ads without knowing the return.
• You have had a website for years that brings no enquiries.
• You post on social media without measuring results.
• Several suppliers have given you contradictory advice.
• You are planning a significant investment.
• You need clear direction for your marketing team.

When it does not (yet)

• You have no basic infrastructure yet (website, ads, data).
• Your team cannot carry out the plan.
• You already know your specific needs.
• You are looking for magic solutions.

How to prepare for the first meeting

Bring the following to get the most from a first conversation:

1. Your concrete goals, in one sentence.
2. Read-only access to Analytics and Search Console.
3. Your monthly marketing budget.
4. An estimate of your customers and where they come from.
5. Documented previous experiences.
6. The person who will carry out the plan.

Our SEO consulting works this way, and you can see where a review would start with an SEO audit. Companies in the UK and the Netherlands can read how we work across borders on our marketing agency page for UK and Netherlands businesses, or contact us to arrange a first meeting.