Social Media
What is social media?
Social media refers to internet-based technology platforms that facilitate the exchange of information, ideas and thoughts through virtual communities. They offer users a means of instant communication of messages and content.
Social media content typically includes personal information, documents and multimedia content such as photos or videos. Users access platforms through internet-connected smart devices or via web applications.
Social media user numbers
Social media is currently the most widely used medium for communication and interaction among both individuals and businesses. In 2021, 4.2 billion active users were recorded — representing more than 50% of the global population, and with significant further growth still to come as many developing societies do not yet have access to the necessary technology.
- Facebook has 2,740 million active users
- YouTube has more than 2,291 million active users
- Instagram, part of Facebook's company, has 1,221 million active users
- LinkedIn has 728 million active users
- Twitter: 353 million active users
Social media marketing
Social media marketing is defined as the process of promoting and communicating a company's message to potential customers through the main social media platforms. Within social media marketing, two distinct areas can be identified: corporate social media management and social media advertising.
Corporate social media management
This consists of creating, publishing and promoting content and images on the main social media channels. The objective is to reach the company's target audience and build trust (engagement) through the publication of attractive infographic content.
Social media advertising
This involves placing paid advertisements on social media to drive traffic to an external destination, such as a website or an e-commerce store. We recommend hiring the services of a specialist social media agency for your business.