SEO and Content Marketing
There is a lot of confusion in the digital marketing world about two services that are as essential as they are different: SEO and content marketing. It is easy to make a mistake as the two complement each other.
SEO positioning along with a content marketing strategy are the necessary drivers we use at Gecko Studio to make any digital marketing campaign successful. In order for you to better understand how they are connected, we will first explain what each one is used for separately.
What is SEO?
SEO refers to all the actions that are performed so that a website is positioned in the first results of search engines.
The goal of our SEO campaigns is to invest in content marketing to get the right users to the right content.
We use a number of different strategies to achieve this, including:
- Web optimization
- Use of keywords
- Improve user experience
- Quality link building
- Keeping social networks active
We combine all of these techniques to help your website pages rank well when a user types related words or phrases into Google. But without good content, whether on websites, blogs, product descriptions, even images or videos, SEO would struggle.
SEO can’t work by itself, you need a content marketing strategy to help you answer those search queries using keywords. So how does SEO work? We are on the other side helping search engines to better position your content.
What is content marketing?
Content marketing is the basis of all our digital marketing campaigns. This involves creating content that your audience finds interesting and using that content to move your prospects through the sales funnel.
The types of content we create depend on your audience and your objectives. A new post on your blog can be used on your social networks to gain more interaction, but we achieve this through the SEO work we do in the background.
If you have bad content, no matter if you have the best SEO in the world, you will not appear in the first search results. One of the main factors we take into account when it comes to positioning is writing quality content.
Our team of SEO experts and copywriters create exclusive content that your target audience will enjoy and that will provide them with a solution to their problems or simple entertainment.
What is the difference between SEO and content marketing?
Audience
We create professional content marketing by understanding your target audience, this means that we adapt the text, the formats and the way we express ourselves to your users.
On the other hand, through SEO we take into account a more technical side. We pay special attention to keywords, titles, headings and other code-related elements much more than to the average visitor.
Approach
Through SEO we take an analytical approach to every change we make. We use tools such as Google Analytics to research specific data and keywords to help us look for new opportunities to increase traffic and rankings.
To attract the attention of users it is necessary to stand out among the thousands of content on the Internet and the best way to do this is to offer unique content.
Value
We add value to your website and your digital marketing strategy in different ways. through SEO copywriting we attract qualified traffic to your site and reach new visitors.
On the other hand, through content marketing we maintain the interest of those visitors and push them to become customers.
What is the relationship between SEO and content marketing?
We design your content with search engines in mind.
Search engines will try to find out what your website or blog is about and rank it accordingly. That’s why we divide your content into individual subject areas, each as focused as possible on its content.
We look for the keywords that make the most sense for your business and we write a properly optimized content with them.
We keep your content up to date
One of the factors that search engines take into account the most is how often you update your content. We create the phases of the marketing plan, designing beforehand a publication schedule, so that we publish relevant content with articles written on all your topics and subtopics adding more and more keywords to your search list that can attract traffic.
SEO plays an important role here, we analyze through tools that all the topics of your website are covered and that any new topics you want to add are properly addressed.
We give value to your links
Poor quality links hurt your SEO. We look for relevant sites to add links to your website that add value. You will see, that through our SEO and content marketing strategy you will appear much higher in the SERPs and your backlinks will start to rise thanks to many users finding it as high quality content that they want to share which will continue to improve your ranking accordingly.
Do you want to use SEO and content marketing on your website?
Content marketing and SEO must work together. We help companies with copywriting, we write quality content for your users that requires a solid SEO strategy. If no one can see your content, what are we writing it for?
We are a content marketing agency with SEO experts who know exactly what it takes to make content work. This means knowing your audience, understanding your brand, creating an overall strategy for it, all while optimizing your content for search engines.
If you want to use these two strategies to improve your online visibility and reach new customers, Gecko Studio can help you. Our team has created successful SEO and content marketing strategies for hundreds of clients, and we will do the same for your company.
Contact us today to get started.
