Digital Marketing
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We apply this in: digital marketing agency Ibiza → 
What is digital marketing?
Digital marketing, in its most concise definition, is the set of strategies aimed at achieving marketing objectives through the application of new technologies and digital media.
Types of Digital Marketing
It is a relatively recent field of marketing, but because of the scale it enables, its low cost and the significant results it delivers, it has become one of the primary activities for any company or organisation seeking visibility.
The seven most important types of digital marketing today are:
- Search Engine Optimisation (SEO)
- Pay per Click (PPC)
- Social media marketing (social networks)
- Content Marketing
- Email Marketing
- Mobile Marketing
- Marketing Analytics
Benefits
- Enables direct focus on the target audience. Helps improve ROI.
- Can be specifically customised for the objectives being pursued through internal marketing.
- Very fast and flexible. Resources can be scaled up or down quickly.