Marketing Dictionary. Terms and Definitions
With the advent of the digital world, new terms have been generated in the field of marketing and advertising that, if you are not familiar with, you may not know the meaning of these terms.
You have probably heard of terms such as CTA, UX or ERP without knowing if they were banks, NGOs or any digital marketing term. Most of these new terms are generated in English and do not translate because, as in traditional communication, in the digital world Anglo-Saxon communication reigns as a universal code.
It is to facilitate the understanding of these that in Gecko Studio we have decided to carry out a Marketing and Advertising dictionary updated in English to know the meaning of these terms and always in the same place without having to spend hours surfing the web.
A
B
- B2B o BtoB
- Baseline o línea base
- Blogging
- Bottom of the Funnel (BOFU) o Parte inferior del embudo de ventas
- Bounce Rate o Tasa de Rebote
- Brand
- Branding
C
- Captcha
- Churn Rate o Tasa de Cancelación
- ClickThrough Rate (CTR) o Tasa de Clics
- CMS o Sistema de Gestión de Contenidos
- Cold Calling o llamada en frío
- Cold email o Correo electrónico en frío
- Comparative Advertising o Publicidad comparativa
- Contenido Web o Web Content
- Conversión
- Coste de adquisición de clientes
- Coste por clic (CPC)
- Coste por lead (CPL)
- Cost-Based Pricing o Precios basados en los costes
- geckostudio.es/…icidad/cost-based-pricing
- Customer Loyalty o Fidelización de clientes
- Customer Lifetime Value (CLV)
- CRM
- CRO
- Cross-selling o venta cruzada
- CTA o Call to Action
- Cyber Monday
D
E
F
H
I
- Ideal Customer Profile (ICP) o Perfil del cliente ideal
- Identidad Corporativa
- Inbound Marketing
- Infografía
- Internal Marketing
K
L
- Landing Page o Página de aterrizaje
- Leads
- Lead generation o Generación de clientes potenciales
- Lead Nurturing
- Lead Qualification o Calificación de clientes potenciales
- Loss Aversion o Aversión a las pérdidas
M
- Mailing List
- Margen Comercial
- Marketing Analytics
- Marketing Automation o Automatización del marketing
- Market-Based Pricing o Precios basados en el mercado
- Market Development o Desarrollo del mercado
- Marketing Digital (Marketing Online)
- Market Penetration o Penetración en el mercado
- Market Research o Estudio de mercado
- Middle of the Funnel (MOFU) o Mitad del embudo
- Monthly Recurring Revenue o Ingresos recurrentes mensuales
N
O
P
- Pay Per click (PPC) o Pago por click
- Point Of Contact (POC)
- Portfolio digital
- Publicidad comparativa o comparative adversiting
Q
R
- Referral
- Relationship Marketing o Marketing relacional
- Responsive
- Return On Investment (ROI) o Retorno de la inversión
S
- Sales Funnel o Túnel de ventas
- Segmentación geográfica
- Search Engine Optimization (SEO) Optimización de motores de búsqueda
- Smarketing
- Social Media
- SWOT O DAFO
T
U
V
W
Have you ever read something about marketing and the word TOFU suddenly popped up? Marketing conversations and articles are often full of acronyms and jargon that most people find difficult to understand.
You may find some acronyms in the marketing dictionary complex and difficult to follow. ARR, for example, can throw you off if you don’t know what the acronym stands for “Annual Recurring Revenue,” something that is almost self-explanatory.
If you feel out of place nodding at words you don’t even understand or find it hard to follow articles and talks about marketing, we provide you with this A to Z marketing dictionary. We want to make things easier for you and help you understand what each word means.
